Last updated: November 15, 2025
Ringely AB ("Ringely", "we", "our" or "us") respects and protects your privacy. This Privacy Policy describes how Ringely as a data controller processes your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and other applicable privacy legislation. It also describes what rights you have under the GDPR and how you can enforce them.
1.1. Business Customers and Potential Business Customers
This Privacy Policy applies when Ringely, as a data controller, processes personal data pertaining to you who is a representative, contact person or other employee of an existing or potential business customer.
1.2. End Recipients of AI Outbound Calls
This Privacy Policy applies when Ringely processes personal data about individuals who receive AI-powered outbound calls made on behalf of our business customers. Ringely acts as a data processor for our business customers in these situations.
1.3. If You Contact Us by Email, Telephone, Social Media, etc.
The Privacy Policy applies when Ringely, as an independent data controller, processes personal data pertaining to you who contact us by email, telephone, our social media accounts or in any other way.
Ringely is the data controller for the processing of your personal data as described in this Privacy Policy. As the data controller, we are responsible for ensuring that our processing of your personal data takes place in accordance with the GDPR and other applicable data protection legislation.
If you have any questions about this Privacy Policy, our processing of your personal data or if you wish to exercise any of your rights, please contact us at:
Ringely AB
Email: Ringelyai@gmail.com
Address: Tagenevägen 14
We process personal data provided by you when you contact us through, for example, email, our corporate social media accounts or if you enter into an agreement with us. In addition to the personal data provided by you, we may also receive information from the company you represent, if said company is a (potential) business customer of Ringely.
For AI outbound calling services, we receive contact information (phone numbers, names) from our business customers who upload this data to our platform.
Below, you will find a summary with information about why we process your personal data, the categories of personal data processed for the stated purpose, how long we process your personal data and the legal basis on which we base the processing.
4.1. To Enter Into and Administer the Customer Agreement
Purpose: We process your personal data in order to enter into an agreement with you or with the company you represent, as well as to administer the agreement and the customer relationship. This includes managing licenses, invoicing and communication regarding the contract or payment.
Categories of personal data:
Legal basis: Legitimate interest. The processing is necessary for our legitimate interest in entering into an agreement with you or the company you represent and to administer the agreement and the customer relationship. We have assessed that our interest outweighs your right not to have your personal data processed for this purpose.
Retention period: Your personal data is processed for the duration of the contractual relationship and up to twelve (12) months after the termination of the contract, provided that there are no legal requirements that stipulate a longer retention period.
4.2. To Provide AI Outbound Calling Services
Purpose: We process personal data on behalf of our business customers to deliver AI-powered outbound calling services, including call execution, call recording, call analytics, and reporting.
Categories of personal data:
Legal basis: Performance of a contract. The processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract. Note: Our business customers are the data controllers for this processing and are responsible for obtaining necessary consents and complying with telemarketing laws.
Retention period: Call data is retained for the duration specified in our agreement with the business customer, typically up to sixty (60) days, unless legal requirements mandate longer retention.
4.3. To Develop and Improve Our AI Calling Services
Purpose: We process aggregated and anonymized data to develop our AI calling platform, improve accuracy, identify and correct errors, and enhance service quality.
Categories of personal data:
Legal basis: Legitimate interest. The processing is necessary for our legitimate interest to further develop and correct errors in our AI calling services. We have assessed that our interest outweighs your right not to have your personal data processed for this purpose.
Retention period: Anonymized data may be retained indefinitely. Identifiable data is processed for up to one (1) month.
4.4. To Fulfill Our Legal Obligations
Purpose: We may need to process information about you to fulfill our legal obligations under applicable laws, including the Swedish Accounting Act, GDPR, and telemarketing regulations.
Legal basis: Legal obligation. The processing of your personal data is necessary to fulfill our legal obligations.
Retention period: According to the Accounting Act, accounting information must be kept for seven (7) years.
4.5. To Defend Our Interests in the Event of a Dispute
Purpose: We may need to process your personal data in order to defend our interests in the event of a dispute, such as to establish, exercise or defend legal claims.
Legal basis: Legitimate interest. We process your personal data on our legitimate interest in being able to establish, exercise or defend legal claims.
Retention period: Your personal data is retained for as long as it is needed to establish, exercise, and defend our interests in the event of a dispute.
4.6. To Be Able to Communicate with You
Purpose: We process your personal data in order to answer your questions or otherwise communicate with you by email, phone, text message or on our corporate social media accounts.
Categories of personal data:
Legal basis: Legitimate interest. The processing is necessary for our legitimate interest to answer any questions or otherwise communicate with you who contact us.
Retention period: Your personal data is processed for up to three (3) months.
Our AI outbound calling system uses automated processes to conduct calls and analyze responses. However, we do not use automated decision-making processes that significantly affect you without human oversight. All final decisions regarding business relationships or offers are made by our business customers with human review.
We will only retain your personal data for as long as it is needed for the purposes for which we collected the personal data and as described in this Privacy Policy. When we no longer need your personal data, we will remove it from our systems, databases, and backups unless we have a legal obligation to save your personal data for a longer period.
7.1. Data Processors
Ringely may engage other companies to process your personal data on our behalf as data processors. We use the following types of data processors:
7.2. Independent Data Controllers
Ringely may share personal data with parties who are independent data controllers, such as:
Ringely strives to process your personal data within the EU/EEA. In certain circumstances, we may need to transfer your personal data to a country outside the EU/EEA ("Third Country"), particularly the USA for cloud services and AI processing.
When transferring data to Third Countries, we ensure appropriate safeguards are in place, such as:
9.1. Access to Your Personal Data
You have the right to request access to your personal data and receive a copy of the personal data we are processing about you, free of charge.
9.2. Rectification of Your Personal Data
If we process personal data that is inaccurate, you have the right to request rectification.
9.3. Erasure of Your Personal Data
In some cases, you have the right to have your personal data deleted, such as when the data is no longer necessary or if you withdraw your consent.
9.4. Restriction of Processing
You have the right to request that we temporarily restrict the processing of your personal data under certain circumstances.
9.5. Right to Object
You have the right to object to our processing of your personal data if we base the processing on a legitimate interest as a legal basis.
9.6. Data Portability
You have the right to receive the personal data that you have provided to us in a structured, commonly used, and machine-readable format.
9.7. Right to Lodge a Complaint
You always have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) if you believe that our processing of your personal data violates the GDPR. Contact IMY at imy@imy.se.
We have implemented both technical and organizational security measures, including encryption, access restrictions and regular internal controls, to protect your personal data against unauthorized access, alteration, or loss. In the event of a personal data breach that could significantly affect you, we will contact you to explain what has happened and advise you on how to reduce the risk of potentially harmful effects.
Ringely may change this Privacy Policy. In the event of a change, you will receive clear information about the change and what it means for you within a reasonable time before the amended version becomes effective.
You can always find the latest version of the Privacy Policy on our website and we will always indicate the date of the last update at the top of the Privacy Policy.